batch your content.
One of the biggest complaints I hear from small business owners is keeping up with the demand of putting out content. I get it – until you do it yourself, most people don’t realize how much effort and time social media actually takes.
Enter content batching. You may have heard this term before, but in case not, it’s the idea of setting aside a chunk of time on a regular basis to create a bunch of content and then schedule it out. There are many benefits to this:
It helps maintain consistency, which many social media experts say is the key to growing your audience.
It means you’re not constantly switching between tasks during your workday and can be more efficient.
If you’re creating videos, you can do your hair/makeup and film multiple things.
Block Off Time
Dedicate recurring time blocks in your schedule to create your content. These can be daily, weekly, or monthly, depending on your preferences. For example, I block off time every Friday specifically for content batching and then set aside time for quarterly reviews of the strategy for each of my platforms.
Plan Your Content
Start with outlining what content you need to create. My content can be broken down into a few types: weekly blog posts (that could also be turned into emails), videos for Instagram Reels and YouTube Shorts, graphics for Instagram posts, LinkedIn, Twitter, and Pinterest, and then I pop on Instagram Stories regularly live. If you’re struggling with ideas, it helps to revisit your content pillars.
Schedule It Out
Schedule things out and streamline your workflow. I love Later.com for social media management and Asana for managing my content ideas, timeline, and posting schedule.
Create Templates
Working with multiple clients and posting for my own business can be a lot to manage so I use templates for various types of content, such as blog post templates, video scripts, or social media post formats. They are a massive time saver and help me and my team maintain consistency. Canva is amazing for this – you can organize folders by project, as well as brand kits and templates by client.
Stay Organized
I know this is not everyone’s forte (or jam!) but keeping your content organized is a big one for me. I have a very detailed folder and file naming system. I know what content has been created, what’s been posted, and what needs to be posted – and what each piece of content is without having to open the file or watch the video. Pro Tip: Always name your files with keywords as to what is being shown so that it can help with your SEO. This is especially important for video files since you can’t add alt text.
As a final note, always remember to review and spellcheck! (Shout out to Grammarly for saving my a** on more than a few occasions.)
FULL DISCLOSURE: My policy is only to share products and resources that have brought value to me and that I also believe will bring value to my audience. Some of the links in this post are affiliate links, and I will earn a commission if you make a purchase using them.
