the blog
The small business owner’s go-to resource for all things digital marketing, social media, SEO, and more!
How To Delete an Instagram Repost
Do you accidentally hit the Reposts button all the time now? I do! If you've ever accidentally reposted something on Instagram, don't worry. I'm going to walk you through how to delete an Instagram Repost in just a few quick steps.
How To Ask for Google Reviews
Today, we’re talking about something that can massively impact your visibility online: Google Business reviews. Reviews not only build trust with potential customers, they also help your business rank higher in local search results.
How To Update Your Facebook Page Username
Do you want to make your Facebook Business Page easier to find? One of the simplest ways to do that is by creating a custom username so that you have consistent branding across all your digital platforms.
How To Link Reels on Instagram
Have you ever done a video series or Part 1 and 2 video on Instagram Reels? Instagram now allows you to link to another Reel in the app, so that you can easily connect sequential or relevant content for your audience.
How To Add Alt Text on Instagram
Want to make your Instagram posts more accessible and improve your SEO at the same time? Let's talk about how to add Alt Text to your Instagram posts.
How To Add Closed Captions on Instagram
While it's important to use Closed Captions on all your social media video content, today I’m going to show you how to turn on Closed Captions on Instagram Stories and Reels.
How To Link Your Google Ads and Google Analytics
Are you running ads but not really sure if they're working? The secret to getting the right data is connecting your Google Analytics and Google Ads accounts.
How To Favorite Accounts on Instagram
Today, I’m showing you how to favorite accounts on Instagram so that you see more of the content you actually care about… and less of the random stuff that clogs your feed.
How To Add Video Titles on LinkedIn
Today I’m showing you how to add video titles to your LinkedIn posts, so your audience instantly knows what your video is about, even before they hit play.
How To Tag Locations on Instagram
Today’s tip might seem small, but it can boost the visibility of your business: how to tag a location on your Instagram post, and what to do if your business or location isn’t showing up.
How To Add Internal Links for SEO
Internal links are hyperlinks that point to another page on the same website. Using them is an underrated SEO strategy that's completely in your control and costs nothing to implement.
How To Use Google Search Console Insights
Have you heard of the latest Google Search Console feature, Insights? It's a new, powerful, and easy-to-use tool that provides a clear snapshot of your top-performing content and how people are discovering you.
How To Repost Older Content to Trial Reels
Trial Reels are a tool to help reach non-followers on Instagram. Here's how you can repost pieces of existing content to Trial Reels, to have your past high-performing Reels reach even further.
How To Create Trial Reels on Instagram
I don't think enough people are using Trial Reels on Instagram. Trial Reels push your content out to non-followers, so that you can A/B test a piece of content and/or actively reach new audiences.
How To Use Google Campaign URL Builder
Running ads but not sure where your traffic is coming from? Today, I’m walking you through how to use the Google Campaign URL Builder, a free tool that helps you track exactly which campaigns, platforms, or posts are driving clicks to your website.
How To Find Your Google Analytics Measurement ID
If you’re running paid ads or setting up tracking on your site, one of the most common questions I get is: “Where do I find my Measurement ID in Google Analytics?”
How To Compress Image Files for Better SEO
A super simple tweak that can make a huge difference on your website is compressing your image files.
Five Free Google Products to Optimize Your Small Business
If you're a small business owner, you've probably heard of Google Analytics, but did you know there's a whole suite of other free tools from Google? In this video, I'm going to walk you through five free Google products you should definitely know about if you want to grow your visibility, your traffic, and even your revenue.
How to Build Visibility Fast on a New Instagram Account
Today, we're talking about collaboration tagging on Instagram, specifically how to use it effectively when you're launching a new business account and you want to build visibility fast.
How to Set Up an Alias Email Address on Gmail
If you’re a small business owner and want to create a separate email address like info@, support@, or admin@, but you’re still a solopreneur and need to be able to check that account, you might want to set up that email address as an alias.