How to Set Up an Alias Email Address on Gmail
If you’re a small business owner and want to create a separate email address like info@, support@, or admin@, but you’re still a solopreneur and need to be able to check that account, you might want to set up that email address as an alias.
How to Auto-Post from Instagram to Pinterest
I'm showing you how to connect your Instagram account to Pinterest – a simple but insightful way to test drive whether Pinterest might be a worthwhile platform for your business.
How to Add Interests on Threads
I'm showing you how to add Interests to your Threads profile. This is a small but strategic move that can help you show up in more relevant feeds, connect with the right audience, and grow your visibility on the platform.
How To Create a LinkedIn Newsletter
LinkedIn Newsletters are a powerful and free way to consistently share long-form content with your network—and even people outside of it.
How To Use Meta Ad Library
Meta Ad Library is a super powerful tool that lets you take a sneak peek behind the curtain of what ads your competitors are running on Facebook and Instagram.
How To Create a Google Doc Template
I use Google Docs every day to keep my business organized. For some types of documents, like proposals, client onboarding, or contracts, where I need to use the same version multiple times, instead of making a copy, I make a template.
Email Marketing for Service-Based Businesses
Whether you're a coach, creative, or consultant, you need to showcase your services in a polished way–that's why I love Flodesk as an email marketing platform.
How to Set Up URL Parameters for Meta Ads
URL parameters are little tags you can add to the end of your website, links that help you track where your traffic is coming from. For example, if you're running more than one ad, URL parameters can show you which one is actually sending people to your site and converting.
Should you verify your social media profiles?
With Meta's new parameters for profile verification, many people are asking if they should pay for a blue check. But there are a few things to consider before you do…
How to share contacts between platforms with Zapier
A common issue I see with my clients is sharing contacts and customer information between different platforms. You want to make sure that your CRM, your invoicing software, and your email marketing platform all have the same data without having to update it manually.
How to set up content moderation on YouTube
If you are a small business owner using YouTube to grow your brand, you know how valuable engagement can be. But what happens when spam and offensive comments start showing up on your channel? Here's where content moderation comes in.
How to tell if your website has meta descriptions
Does your website have a meta description? Meta descriptions are a short, descriptive summary of a webpage's content, appearing below the title in search engine results pages (SERPs), and they can help increase organic traffic to your site.
How to set up a WhatsApp Business account
WhatsApp Business is a free tool for managing customer messages, automating responses, and even has the option to set up a mini storefront that showcases your products or services.
How to set up a Google Business Profile
If you’re not using Google Business, you’re missing out on a huge opportunity to show up in search results, attract more customers, and boost the credibility of your business.
How to set up claimed accounts on Pinterest
Claiming your accounts on Pinterest is important because that means any content from your Instagram or your website, as long as you have a claimed account, will be attributed to your business.
How to create a Pinterest Business account
Pinterest is a fantastic way to expand your reach and engage with a broader audience, especially if you have an e-commerce business. Having a Business Account means access to analytics, the ability to run ads, and features like Rich Pins.
How to create a Facebook Business Page
A Facebook Business Page can help you reach more customers and build brand awareness. Here's how to create one.
How to get your Instagram account suggested to others
Do you know if your Instagram account is being suggested to other users who follow similar accounts? Here's how to help potentially expand your following.
How to create a Company Page on LinkedIn
Are you starting a new business or maybe work for an existing business without a Company Page on LinkedIn? Here's how to create one.
How to switch Instagram Account Types
Are you looking to switch your Instagram from a Personal account to a Business or Creator account?