the summary 5/3

the news

  • With Threads usage rising in the US, Meta is pushing engagement by offering high-profile creators financial incentives to post to the app.

  • Instagram has announced a major algorithm update which is designed to prioritize original content, rather than re-posted content.

  • Instagram also had a major glitch last week that temporarily erased millions of followers from accounts.

  • TikTok has established a new licensing agreement with Universal Music.

the tools

  • The User Persona Generator is an AI tool to further understand your business’s ICA (Ideal Customer Avatar). You can then plug your ICA’s details into ChatGPT, Gemini, or Claude to generate specific content ideas!

the how to

  • Annoyed with spam accounts constantly flooding your Instagram DMs? Here’s how to block an account on the platform if you need to.

the interesting

When someone asks me to explain how social media algorithms work

Have a fantastic weekend!

 
 
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