the summary 10/18
the news
Instagram tests WhatsApp sticker for Stories to drive DMs.
YouTube shares insight into what viewers are seeking from content.
Reddit rolls out keyword targeting improvements for advertisers.
TikTok offers improved in-store sales tracking.
YouTube rolls out updated playback speed controls and more.
LinkedIn reports an increase in CEO activity.
YouTube tests AI-powered comment reply suggestions.
Instagram launches new profile cards.
Threads adds active status indicators to prompt engagement.
YouTube tests removing the 'Dislike' button from Shorts.
the tools
Have you ever used a quiz as a lead magnet for your business? I've used Typeform in the past, but Interact is a great quiz builder I recently discovered. It integrates with many other software and allows you to embed a quiz in an email or your website.
the how to
Did you know that you can create a Google Business profile, even if you don't have a physical location? It can help small business owners show up more prominently in local search results, collect and respond to customer reviews to build credibility, share your contact information and hours, and build brand awareness. Here's how to do it!
the interesting
Have a fantastic weekend!
