the news

• Instagram downgrades video quality for less viewed clips.

• TikTok establishes new deal to promote independent musicians.

• LinkedIn's ID verification is gaining momentum.

• Reddit posts solid increases in users and revenue in Q3.

• Snapchat shares notes on consumer behaviors and influences.

• LinkedIn sees record engagement once again.

• YouTube adds new elements to enhance fan interactions.

• Threads reaches 275 million users.

the tools

• I have a (very small) e-commerce side business and recently decided to move it over to Shopify. It makes it SO much easier to manage your inventory and it syncs with other sales platforms like Instagram Shop, Etsy, Pinterest, and more!

the how to

• If your business has a physical location or you serve a specific area, you should toggle on your location on your Instagram profile so you don't have to take up any of the characters in your bio with this information. Here's how to do it.

the interesting

Have a fantastic weekend!