the news

• Pinterest expands campaign automation elements.

• YouTube will soon let you upload Shorts up to three minutes long.

• Threads extends post editing time to 15 minutes.

• Instagram says creating in third party apps will not hurt your reach.

• Google's free AI podcast tool transforms your text into lifelike audio.

• Instagram launches a Best Practices guide.

• Meta shares tips on growing your Threads presence.

• Facebook is looking to reinvent itself with a youth-focused refresh.

• Threads is developing a communities feature called Loops.

• Google now highlights content creators as trusted sources in search results.

the tools

• I was filming with a client in New York last week and they had the COOLEST light! The Lume Cube Flex Light Pro has its phone mount and rotating LED panels on flexible gooseneck arms so you can fine tune your lighting to reduce shadows, plus adjustable brightness and color temperature to accommodate multiple filming setups. I was obsessed!

the how to

• Do you know if your Instagram account is being suggested to other users? Toggling on this feature suggests your account to other users who follow similar accounts based on content, niche, keywords, style, location, etc. It's essentially providing free exposure and can help boost your growth. Here's how to do it!

the interesting

Have a fantastic weekend!