the news

• YouTube shares tips and pointers on how to grow a channel.

• TikTok launches an app center to help small businesses boost their presence.

• LinkedIn adds verification for Company Pages.

• X adds the option to opt out of sharing data with their AI.

• Instagram tests new Reels filter for posts with Notes.

• Threads tests new topic discovery elements to drive engagement.

• Should you add Reddit to your marketing mix?

the tools

• A tripod can make a huge difference when you're creating content for yourself. I love this basic one from Amazon – it's portable, affordable, and comes with a remote to connect to your iPhone so you can shoot from across the room.

the how to

• A QR code can be a great way to direct people—whether you use it on a business card to steer people to your website, or your office front desk to share your wifi login. Here's how to create your own QR code.

the interesting

Have a fantastic weekend!