the news

• TikTok establishes a deal with Amazon to facilitate in-app purchases.

• Instagram is testing friend map location sharing.

• Meta enables more profile connections for Business Suite.

• YouTube merges Shorts and long-form video into a single feed.

• Threads announces analytics, drafts, and scheduling on desktop.

• Google provides more insight into emerging search trends.

• X enables long-form post creation via third-party apps.

• Marketers Take Note: Attention on Social Is Shifting

• WhatsApp adds animated stickers from Giphy.

• Snapchat outlines evolving ad tools and creative options.

Have a fantastic weekend!