Email Marketing for Service-Based Businesses
Whether you're a coach, creative, or consultant, you need to showcase your services in a polished way–that's why I love Flodesk.
Whether you're a coach, creative, or consultant, you need to showcase your services in a polished way–that's why I love Flodesk.
Flodesk is an email marketing platform that is designed specifically with small businesses in mind. Here are some of my favorite Flodesk features:
Emails (what I use to send out my newsletter each week)
Flodesk offers professional-looking, graphic design-level templates that are drag-and-drop, so there's no coding needed.
You can also save whole templates, workflows, and sections as Favorites to re-use.
Forms (what I use for newsletter sign-ups, webinar registrations, and lead magnets).
Forms can be embedded into your website, so that any signups feed directly into your email list.
You can create pop-up forms, embed forms, video forms, and link in bio forms.
Checkouts (what I use to sell my subscriptions and group coaching programs)
Checkouts are great for offering your services, such as a course or a group coaching program (like The Social School)!
You can create sales pages and offer discounts, upsells, waitlists, and more.
There are also e-commerce blocks to sell digital products.
Workflows (what I use for group coaching reminders and welcome sequences)
Workflows help you nurture your client relationships without having to do everything manually.
If someone clicks on a certain component of an email or checkout, you can set it up so that they're added to a segment, which can trigger an automation.
Analytics (what I use to see what is performing and where tweaks can be made)
Flodesk’s robust analytics help you dig into the performance of each aspect of the platform.
Brand Guidelines (what I use to maintain visual consistency)
I love that they have global brand settings, so you don’t have to update your brand colors, fonts, logos, and social links every time!
Integrations (what I use to make sure all my systems and softwares work together)
Flodesk connects to Stripe, Apple Pay, and Google Pay (as well as Klarna, Affirm, and Afterpay) so that you can accept payments directly from your Checkouts.
And they recently launched an integration with Canva so you can import your designs directly into Flodesk!
I love that you pay one set monthly price – your plan never increases as your email list grows.
Flodesk helps make running my business simple, polished, and streamlined!
Get 50% off your first year of Flodesk!
https://flodesk.com/c/I1NEX6 (affiliate link as a Flodesk Partner)
