the summary 6/21

the news

• Premium company pages on LinkedIn to include CTA’s, auto invites to leads, and insights into visitors.

• X is losing ground as TikTok is increasingly becoming a destination for discovery.

• Instagram testing ‘Creator Insights’ for brands to get 30-day performance snapshot.

• TikTok has launched a new app called Whee.

• YouTube is testing out its own version of community notes.

• Are virtual influencers the next thing? TikTok to start allowing brands to create their own AI characters.

• Snapchat announces new third-party brand safety measurement solution with IAS Partner.

• TikTok commercial music library added to Adobe Express integration.

• US Regulators sue Adobe over claim it is too difficult to cancel a subscription.

the tools

• If you’re looking for a great light for filming, I am a big fan of Lume Cube’s Ring Light Mini. It’s portable, flexible, and you can fully customize the color and brightness for the most natural effect.

the how to

• Have you noticed that Apple is now charging a 30% service fee when you boost a post on Instagram in the iOS app? Here’s how to get around that fee!

the interesting

Have a fantastic weekend!