the summary 6/28

the news

• Meta trials auto A/B testing for reels.

• TikTok launches two new programs to support small businesses.

• You can now share your Pinterest Boards across other social media platforms.

• Instagram experiments with chat widgets to prompt more engagement.

• TikTok Creators are experimenting with Substack to gain reach.

• YouTube is testing picture-in-picture viewing for Shorts.

• Live streaming soon to be premium only feature on X.

• TikTok shares updates on how trend predictions have evolved for remainder of 2024.

• Threads works on disappearing posts and looks to add new Media tab on profiles.

• Meta is rolling out broadcast channels for Facebook Pages with over 10k followers.

• X to provide insight into when your audience is active.

the tools

• Coolers Contrast Checker is the best free tool I’ve found for ensuring that your brand color combinations meet the requirements for ADA compliance!

the how to

• Learn how to do create an ‘add to calendar’ link for your audience before promoting your next event!

the interesting

Have a fantastic weekend!