The Social School: X (Twitter)
If your target audience is active on X (formerly Twitter), and you're looking to connect with industry professionals, gather market insights, and promote your brand, it can be a hugely beneficial platform for your business.
Advertising on X offers a unique combination of audience reach, real-time interaction, and targeted advertising capabilities that can be beneficial for brand awareness, lead generation, and driving sales.
In this step-by-step lesson, you’ll learn:
Creating a Professional Profile – How set it up
Bio & Profile Optimization – Make your first impression count
Image & Content Strategy – Learn what to post and why it matters
Captions that Convert – Write like a human, sell like a pro
Hashtag & SEO Basics – Boost your discoverability
Linking – Maximize your ability to steer people off the platform
Accessibility – Make your content work for everyone
Analytics – Which ones really matter and why
You’ll learn all about:
Setting up your Ad Account – How to get started
Ad Structure – Organizational tiers within a campaign
Defining your Goals – What do you want to achieve with your ad?
Targeting – Reaching the most relevant audience to your business
Budgeting – How much should you be spending?
Creative & Copy – Designing ads that actually work
Tracking – How to set up UTM Parameters