The Social School: Threads
Threads is a great platform for finding and getting to know other business owners and getting inspired by them. Because you can sync your Threads account to your Instagram, you can carry over your followers without starting from scratch.
With a focus on short-form content and video, Threads can help increase brand visibility, engage with your audience in real-time, and build a community around your brand, while also showcasing products and services.
Meta recently opened up advertising on Threads! The Meta Business Suite gives you the capability of reaching a huge audience, in addition to their third-party sites.
In this step-by-step lesson, you’ll learn:
Creating a Profile – How to get set up separate from Instagram
Bio & Profile Optimization – Make your first impression count
Image & Content Strategy – Learn what to post and why it matters
Captions that Convert – Write like a human, sell like a pro
Hashtag & SEO Basics – Boost your discoverability
Linking – Maximize your ability to steer people off the platform
Accessibility – Make your content work for everyone
Analytics – Which ones really matter and why
You’ll learn all about:
Setting up your Ad Account – How to get started
Types of Ads – The content formats that you can run
Defining your Goals – What do you want to achieve with your ad?
Targeting – Reaching the most relevant audience to your business
Budgeting – How much should you be spending?
Creative & Copy – Designing ads that actually work
A/B Testing - Identifying what resonates most with your audience
Meta Pixel – Installing on your website so that you can see conversions
Tracking – How to set up UTM Parameters
Meta Ad Library – Get a sneak peek at the competition