In this step-by-step lesson, you’ll learn:

• Creating a Business Page – How to get set up from your personal profile

• Bio & Profile Optimization – Make your first impression count

• Image & Content Strategy – Learn what to post and why it matters

• Captions that Convert – Write like a human, sell like a pro

• Hashtag & SEO Basics – Boost your discoverability

• Linking – Maximize your ability to steer people off the platform

• Accessibility – Make your content work for everyone

• Analytics – Which ones really matter and why