In this step-by-step lesson, you’ll learn:

• Creating a Business Profile – Getting set up and verified by Google

• Bio & Profile Optimization – Make sure your profile is discoverable on Search and Maps

• Image & Content Strategy – Learn what and when to post and why

• Captions that Convert – Write like a human, sell like a pro

• Basics – Boost your discoverability

• Linking – Maximize your ability to steer people off the platform

• Accessibility – Make your content work for everyone

• Analytics – Which performance metrics matter and why