You’ll learn all about:

• Setting up your Ad Account – How to get started

• Ad Structure – Organizational tiers within a campaign

• Types of Ads – The content formats that you can run

• Special Requirements - Understanding if your business applies

• Defining your Goals – What do you want to achieve with your ad?

• Targeting – Reaching the most relevant audience to your business

• Budgeting – How much should you be spending?

• Creative & Copy – Designing ads that actually work

• Events Manager – How to create a Pixel

• Tracking – How to set up UTM Parameters