You’ll learn all about:

• Setting up your Ad Account – How to get started

• Types of Ads – The content formats that you can run

• Ad Structure – Organizational tiers within a campaign

• Defining your Goals – What do you want to achieve with your ad?

• Targeting – Reaching the most relevant audience to your business

• Budgeting – How much should you be spending?

• Creative & Copy – Designing ads that actually work

• A/B Testing - Identifying what resonates most with your audience

• Google Tag – Installing on your website so that you can see conversions

• Tracking – How to set up UTM Parameters

• Google Analytics - Connecting your accounts