How To Compress Image Files for Better SEO

A super simple tweak that can make a huge difference on your website is compressing your image files.

Image compression just means reducing the file size of your photos and graphics without noticeably affecting the quality.

So instead of uploading a 5MB photo straight from your phone or camera, you shrink it down to something more web-friendly — like 300KB — while still keeping it crisp and clear.

It matters because:

• Uncompressed images = slow loading times.

• Slow loading times = frustrated visitors.

• Frustrated visitors = lost sales, lost leads, and lower Google rankings.

Google hates slow websites. It impacts your SEO, your bounce rate, and even your conversion rate.

Here are some of my favorites:

• TinyPNG

• CompressJPEG

• ImageOptim

• Squoosh

• ShortPixel (WordPress plugin)

• Smush (WordPress plugin)
  

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