What is digital marketing?

Digital marketing is the use of online platforms and digital technologies to promote products or services through channels like websites, social media, email, and search engines.

What is social media management?

Social media management is the strategic process of creating, scheduling, publishing, analyzing, and engaging with content on social media platforms to build and maintain a brand's online presence.

What is content creation?

A core part of digital marketing, content creation is the process of generating various forms of media, such as text, video, audio, and images, to inform, entertain, or engage a target audience.

What are paid ads?

Paid advertising is the practice of paying to promote your brand across various online channels to reach a targeted audience and achieve specific goals, such as brand awareness, lead generation, or sales. It includes Google Search ads, social media ads on platforms like Facebook, Instagram, or LinkedIn, and video ads on platforms like YouTube.

What is an audit?

An audit is an objective evaluation of a company's digital marketing efforts to assess their effectiveness, relevance, and alignment with business goals. It involves scrutinizing all digital channels, including social media platforms, paid advertising, and SEO, to identify strengths, weaknesses, opportunities, and obstacles.

What is a content strategy?

A content strategy is a plan for creating, publishing, and managing social media content to achieve specific business goals. It starts with defining your goals and audience, choosing your platforms, developing content pillars, and creating a posting schedule.