This week, I've been thinking about removing barriers in business, both psychological and physical. The idea is to create the path of least resistance. Recognizing and addressing these barriers can improve consistency and efficacy in digital marketing efforts.

Always, always, always read the Terms and Conditions... especially when purchasing online courses. I share my own experience of buying an online course, only for the course to be discontinued before I could complete it. This situation highlighted the importance of understanding the terms and conditions of any course and being prepared for potential changes. I also offer advice for small business owners on setting clear terms and conditions for their own online courses, including the importance of having a lawyer draft a solid contract.

In this episode of the Marketing with Marta podcast, Marta discusses overcoming 'Perfectocrastination,' a term introduced by her friend Fielden Swimm. She explains how the pursuit of perfection often leads small business owners to procrastinate on important tasks, such as posting content, sending emails, or finalizing proposals.

Today in Accountabilibuddies, which is my support group for small business owners to help them post consistently on social media, we discussed Black Friday and the holiday sales coming up. With the potential influx of traffic to your website and social media platforms, here’s what I think you should be doing…

Have you ever landed on a brand’s Instagram and loved their vibe, only to click through to their website and wonder if it’s even the same business? That disconnect is what today’s episode is all about.

I might not have the best video production or audio, but my hope is that the bulk of the content that I put out there provides value, and that's what I mean by quality.

Marketing with Marta is your go-to podcast for simple, actionable digital marketing strategies designed for small business owners, freelancers, and entrepreneurs. 

Hosted by Marta de Movellan, digital marketing consultant, social media educator, founder of Studio Movellan and creator of The Social School, this show helps you cut through the noise and build a strong foundation for your online presence.