How To Create a LinkedIn Newsletter
LinkedIn Newsletters are a powerful and free way to consistently share long-form content with your network—and even people outside of it.
Here’s why it matters:
• Visibility: LinkedIn notifies your connections when you publish. That’s built-in reach.
• Credibility: You’re showing up as a thought leader in your niche.
• Searchability: Your newsletters are indexed by Google, which means SEO benefits.
• Audience Growth: Anyone can subscribe—even people who aren’t connected to you.
This is especially valuable for consultants, coaches, creatives, and small business owners who want to repurpose blog or email content.
In order to create a newsletter on LinkedIn, you’ll need:
• A LinkedIn business page
• At least 150 followers
Here's how to set it up:
• Go to the back end of your business page
• Click + Create
• If you’re able to access the Newsletter option, it will show up here! If not, you can publish an article until you have enough followers.
• Name your newsletter with a clear, easily searchable name.
• Add a description - keep it short and value-driven.
• Upload your brand logo or headshot.
• Decide on a sustainable frequency - I like to update it weekly, because that’s how often I send out my regular email newsletter.
• Format your articles like you would a blog post—using headings, subheadings, links, and images to make it skimmable and engaging.
LinkedIn will automatically invite your connections to subscribe and notify subscribers every time you publish a new issue.
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