How to create an ‘add to calendar’ link
You can create a link so that someone else can add YOUR event to their Google Calendar. Learn how to do this before promoting your next event!
First, you’ll go to Google Cal. If you often host publicly available events, I suggest creating a new calendar to share these with, but that’s a personal preference.
Create a calendar event in Google and enter the details, time, etc. for your event. Don’t forget to add a Zoom or Google Meet link if your event is virtual!
Once your calendar event is created, click on the three vertical dots and click Publish event.
Then, you’re going to copy the link (not the HTML code) and go to your email marketing platform. For instance, I use @mailchimp
Once you’ve built out the design of your email - I like to use a button design for this - with some CTA (call to action) like Add to Calendar.
Add the link as you would normally for a web address, and don’t forget to send yourself a test to make sure it works!
You can also do this with Outlook, but you need an Outlook account to do so.
(*Please ignore my busted lip in this video; our puppy head-butted me this morning in his excitement to start the day.)
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