the blog
The small business owner’s go-to resource for all things digital marketing, social media, SEO, and more!
How to Track Image Searches in Google Search Console with Multimodal Data
Google Search Console just added a new Multimodal search type that shows how your website performs when people search with an image, including Google Lens, Circle to Search, and uploaded photos.
How to Add WhatsApp Chat to Your Google Business Profile
Google Business Profile has added a WhatsApp chat option, and it's a simple way to let customers message you straight from your Google listing.
What Is Google's Preferred Sources Badge and How Do You Add It to Your Website?
Google just rolled out a new way for people to bookmark your website as one of their favorite sources, right inside Google Search.
How to Add Social Media to Google Search Console
Google Search Console just rolled out a brand new feature that lets you track how your Instagram, TikTok, X, and YouTube content performs in Google Search, even if you don't have a website.
What Is Google Alerts and How Do You Set It Up for Your Small Business?
Google Alerts is a free tool that automatically emails you anytime your business (or one of your other keywords) is mentioned online.
How to Set Up a Google Calendar Booking Page
Did you know Google Calendar has a built-in booking page that lets clients schedule time with you directly, with no need to pay for a third-party scheduling app like Calendly?
What Is Google Workspace Intelligence? A Guide for Small Business Owners
If you use Google Workspace for your business, you may have gotten an email from Google this week about something called Workspace Intelligence. Here's how to turn off the default settings.
How To Access Your Google Business Profile
A Google Business Profile is a free listing that controls how your business appears across Google Search and Google Maps. Here's how to find it, edit it, and add another person to help you manage it.
How To Request Google Reviews Properly
Google is cracking down on unusual review activity and incentivized reviews, and a lot of businesses are feeling it. Here's how to find your official Google review link so you can request reviews the right way, stay compliant, and protect your rankings.
How To Use Voice Typing on Google Docs
Google Docs has a free built-in voice typing feature that transcribes your speech in real time, making it easy to create content, take meeting notes, and capture ideas without extra software.
How To Ask for Google Reviews
Today, we’re talking about something that can massively impact your visibility online: Google Business reviews. Reviews not only build trust with potential customers, they also help your business rank higher in local search results.
How To Link Your Google Ads and Google Analytics
Are you running ads but not really sure if they're working? The secret to getting the right data is connecting your Google Analytics and Google Ads accounts.
How To Use Google Search Console Insights
Have you heard of the latest Google Search Console feature, Insights? It's a new, powerful, and easy-to-use tool that provides a clear snapshot of your top-performing content and how people are discovering you.
How To Use Google Campaign URL Builder
Running ads but not sure where your traffic is coming from? Today, I’m walking you through how to use the Google Campaign URL Builder, a free tool that helps you track exactly which campaigns, platforms, or posts are driving clicks to your website.
How To Find Your Google Analytics Measurement ID
If you’re running paid ads or setting up tracking on your site, one of the most common questions I get is: “Where do I find my Measurement ID in Google Analytics?”
Five Free Google Products to Optimize Your Small Business
If you're a small business owner, you've probably heard of Google Analytics, but did you know there's a whole suite of other free tools from Google? In this video, I'm going to walk you through five free Google products you should definitely know about if you want to grow your visibility, your traffic, and even your revenue.
How to Set Up an Alias Email Address on Gmail
If you’re a small business owner and want to create a separate email address like info@, support@, or admin@, but you’re still a solopreneur and need to be able to check that account, you might want to set up that email address as an alias.
How To Create a Google Doc Template
I use Google Docs every day to keep my business organized. For some types of documents, like proposals, client onboarding, or contracts, where I need to use the same version multiple times, instead of making a copy, I make a template.
How to set up a Google Business Profile
If you’re not using Google Business, you’re missing out on a huge opportunity to show up in search results, attract more customers, and boost the credibility of your business.
Podcast: Small Business Break-Through
In this episode of the Small Business Podcast, Marta de Movellan, founder of Studio Movellan, shares insights into how her company supports small businesses with digital marketing.
