How To Update Your Facebook Page Username

Facebook

Sep 26

Do you want to make your Facebook Business Page easier to find? One of the simplest ways to do that is by creating a custom username so that you have consistent branding across all your digital platforms.

Why a Custom Facebook Page Username Matters

Before we dive into steps, here are some reasons why having a custom username is important:

Brand recognition: Instead of a long string of numbers, your page link becomes clean (e.g. facebook.com/YourBrand).
Easier tagging & mentions: Customers, partners, and followers can tag you easily without guessing.
Trust & professionalism: A proper username signals legitimacy.
SEO & discoverability: Having your brand name or relevant keywords in your username helps in search (both inside Facebook and on search engines).

Things to Know Before Changing Your Username

You need admin access to the Facebook Business Page to change the username.
The username must be unique (not already taken).
It should follow Facebook’s naming guidelines (only alphanumeric characters, typically no spaces, some restrictions).
Your page must meet certain eligibility criteria (for example, minimum likes or age) in some regions.
Once changed, you can’t change too frequently, so pick something you’re comfortable with.

Step-by-Step: How to Update Your Facebook Business Page Username

Open Facebook and go to your Business Page
Log in to Facebook, switch to your Business Page using the profile switcher or “Pages” menu.
Go to Page Settings / Page Info
In the left-hand menu (or top menu), select Settings, then Page Info (or “Page Info and Preferences”, depending on interface).
Find the “Username” or “Handle” field
Under Page Info, look for the “Username” field (sometimes labeled “@username” or “Page handle”).
Edit the username
Click the Edit button next to the username. Enter your desired custom username. Facebook will validate whether it’s available.
Save/Confirm the change
If the username is available and meets guidelines, click Save (or Create Username). Facebook may confirm with you before finalizing.
Verify it works
Once changed, verify by going to facebook.com/YourUsername, it should go to your page.

Best Practices & Tips for Choosing a Username

Keep it simple & short: Less than 50 characters is ideal.
Use your brand name: This ensures consistency across platforms.
Avoid special characters and spaces: Stick to letters, numbers, and possibly underscores (if allowed).
Don’t use infringing names: Avoid trademarks or names you don’t own.
Be consistent: Try to match your handles across social media platforms for brand cohesion.
Check availability early: Even before launching your page, check if your ideal username is free.