The Social School: Facebook
Facebook is the original social media platform, and while it may seem outdated to some, it’s still very relevant for your small business.
Did you know that in order to run Ads or have a Shop on Instagram, you need a Facebook business account? Did you know that creating Community Groups on Facebook can be one of the biggest builders of know, like, and trust for your business?
Plus, with the current algorithm, Meta is giving you an ‘engagement bonus’ for cross-posting from Instagram to Facebook and Threads!
Running Ads on Meta gives you the capability of reaching a huge audience, with Instagram, Facebook, Threads, Messenger, and WhatsApp for Business, in addition to their third-party sites.
In this step-by-step lesson, you’ll learn:
Creating a Business Page – How to get set up from your personal profile
Bio & Profile Optimization – Make your first impression count
Image & Content Strategy – Learn what to post and why it matters
Captions that Convert – Write like a human, sell like a pro
Hashtag & SEO Basics – Boost your discoverability
Linking – Maximize your ability to steer people off the platform
Accessibility – Make your content work for everyone
Analytics – Which ones really matter and why
You’ll learn all about:
Setting up your Ad Account – How to get started
Types of Ads – The content formats that you can run
Defining your Goals – What do you want to achieve with your ad?
Targeting – Reaching the most relevant audience to your business
Budgeting – How much should you be spending?
Creative & Copy – Designing ads that actually work
A/B Testing - Identifying what resonates most with your audience
Meta Pixel – Installing on your website so that you can see conversions
Tracking – How to set up UTM Parameters
Meta Ad Library – Get a sneak peek at the competition