The Social School: Google Business
While most people don’t consider Google Business a social media platform, I think it’s one of the most important platforms to be on as a small business.
It connects with Google Search and Maps, and it can improve your online presence and discoverability on Google, attract new customers, build credibility with reviews, and promote your sales, specials, events, news, offers, and more.
Running Ads on Google as a small business can offer targeted reach, flexible budget control, and measurable results, all while improving brand visibility and potentially driving sales.
In this step-by-step lesson, you’ll learn:
Creating a Business Profile – Getting set up and verified by Google
Bio & Profile Optimization – Make sure your profile is discoverable on Search and Maps
Image & Content Strategy – Learn what and when to post and why
Captions that Convert – Write like a human, sell like a pro
Basics – Boost your discoverability
Linking – Maximize your ability to steer people off the platform
Accessibility – Make your content work for everyone
Analytics – Which performance metrics matter and why
You’ll learn all about:
Setting up your Ad Account – How to get started
Ad Structure – Organizational tiers within a campaign
Types of Ads – The many content formats that you can run
Defining your Goals – What do you want to achieve with your ad?
Targeting – Reaching the most relevant audience to your business
Budgeting – How much should you be spending?
Creative & Copy – Designing ads that actually work
Google Tag – Installing on your website so that you can see conversions
Tracking – How to set up UTM Parameters
Analytics – Connecting your Google Analytics account to Ads