The Social School: Instagram
As a small business owner, having a presence on Instagram means tapping into a highly visual platform with a large audience. It’s great to build brand awareness, connect with existing and potential customers, showcase your products or services, and drive traffic to your website.
And if you sell products, you can potentially increase sales with features like shoppable posts and advertising.
You can either advertise on Instagram through Meta or by boosting posts directly on Instagram. Boosting is an amazing way to dip your toe into paid ads on social media because, unlike traditional paid social ads, they require minimal additional work.
In this step-by-step lesson, you’ll learn:
Creating a Professional Profile – Should you have a Business or Creator account?
Bio & Profile Optimization – Make your first impression count
Image & Content Strategy – Learn what to post and why it matters
Captions that Convert – Write like a human, sell like a pro
Hashtag & SEO Basics – Boost your discoverability
Linking & Landing Pages – Maximize the one clickable link in your bio
Accessibility – Make your content work for everyone
Analytics – Which ones really matter and why
Commerce - How to set up your Instagram Shop
You’ll learn all about:
Setting up your Ad Account – How to get started on Meta
Best practices for Boosting - Save money by doing it right!
Defining Goals - Where do you want to steer your customers?
Creative - Identifying which posts or Reels are best to boost
Special Requirements - Understanding if your business applies
Targeting – Reaching the most relevant audience to your business
Budgeting – How much should you be spending?
Meta Ad Library – Get a sneak peek at the competition
WhatsApp for Business - Connecting your profiles