The Social School: YouTube
While you might think of YouTube as just streamers and how-to videos, it is actually the second-largest search engine in the world!
For a small business, YouTube is an incredibly powerful way to reach new audiences, grow viewership (and keep it), and drive success through its extensive analytics. Also, since Google owns YouTube, its videos are often prioritized in search results.
Running Ads on YouTube as a small business can boost visibility, bring in potential customers, and increase sales, all while letting businesses control their budget - an incredibly important factor if you’re starting out.
In this step-by-step lesson, you’ll learn:
Creating a Professional Profile – How to set up your channel
Bio & Channel Optimization – Make your first impression count
Image & Content Strategy – Learn what to post and why it matters
Captions that Convert – Write like a human, sell like a pro
Hashtag & SEO Basics – Boost your discoverability
Linking – Work with the algorithm when steering people off the platform
Accessibility – Make your content work for everyone
Analytics – Which ones really matter and why
You’ll learn all about:
Setting up your Ad Account – How to get started
Types of Ads – The content formats that you can run
Ad Structure – Organizational tiers within a campaign
Defining your Goals – What do you want to achieve with your ad?
Targeting – Reaching the most relevant audience to your business
Budgeting – How much should you be spending?
Creative & Copy – Designing ads that actually work
A/B Testing - Identifying what resonates most with your audience
Google Tag – Installing on your website so that you can see conversions
Tracking – How to set up UTM Parameters
Google Analytics - Connecting your accounts