The Social School: LinkedIn
A lot of small businesses feel that LinkedIn isn’t worth investing in, but it’s the world's largest professional network. Besides basic networking, it can be helpful for brand building with LinkedIn Groups, offering industry-specific communities to connect with peers and potential clients.
Also, because LinkedIn is such a powerful network, it's often easier to rank your LinkedIn page on Google than your website.
Advertising on LinkedIn is great for B2B businesses and provides different targeting options than other social media platforms because you are able to narrow down your reach based on job, title, company, and industry.
In this step-by-step lesson, you’ll learn:
Creating a Business Page – How to get set up apart from your personal profile
Bio & Profile Optimization – Make your first impression count
Image & Content Strategy – Learn what to post and why it matters
Captions that Convert – Write like a human, sell like a pro
Hashtag & SEO Basics – Boost your discoverability
Linking – Maximize your ability to steer people off the platform
Accessibility – Make your content work for everyone
Analytics – Which ones really matter and why
You’ll learn all about:
Setting up your Ad Account – How to get started
Ad Structure – Organizational tiers within a campaign
Types of Ads – The content formats that you can run
Defining your Goals – What are your ad objectives?
Targeting – Reaching the most relevant audience to your business
Budgeting – How much should you be spending?
Creative & Copy – Designing ads that actually work
Tracking – How to set up UTM Parameters