The Social School: Pinterest
Pinterest is a visual discovery search engine that is all about ideas. With over 431 million monthly users, it’s a great place to increase brand visibility, drive traffic to your website, and increase sales.
Every pin on Pinterest also acts as an inbound link, which can help search engines discover your website more easily.
Advertising on Pinterest is amazing, especially as an e-commerce brand, because the audience tends to be actively seeking inspiration and planning purchases.
In this step-by-step lesson, you’ll learn:
Creating a Professional Page – How to get set up apart from your personal profile
Bio & Profile Optimization – Make your first impression count
Image & Content Strategy – Learn what to post and why it matters
Captions that Convert – Write like a human, sell like a pro
Keywords & SEO Basics – Boost your discoverability
Linking – Maximize your ability to steer people off the platform
Accessibility – Make your content work for everyone
Analytics – Which ones really matter and why
You’ll learn all about:
Setting up your Ad Account – How to get started
Ad Structure – Organizational tiers within a campaign
Types of Ads – The content formats that you can run
Defining your Goals – What do you want to achieve with your ad?
Targeting – Reaching the most relevant audience to your business
Budgeting – How much should you be spending?
Creative & Copy – Designing ads that actually work
A/B Testing - Identifying what resonates most with your audience
Pinterest Tag – Installing on your website so that you can see conversions
Tracking – How to set up UTM Parameters