The Social School: TikTok
TikTok offers significant benefits for reaching a wider audience, boosting brand awareness, and potentially driving sales. The platform's massive user base, especially among younger demographics, provides a fertile ground for connecting with potential customers, building a loyal following, and fostering a sense of community.
Advertising on TikTok as a small business owner offers benefits, including increased brand visibility, engaging younger audiences, the potential for viral reach, and cost-effective advertising options.
In this step-by-step lesson, you’ll learn:
Creating a Professional Profile – Setting up a Business account
Bio & Profile Optimization – Make your first impression count
Image & Content Strategy – Learn what to post and why it matters
Captions that Convert – Write like a human, sell like a pro
Hashtag & SEO Basics – Boost your discoverability
Linking & Landing Pages – Maximize the one clickable link in your bio
Accessibility – Make your content work for everyone
Analytics – Which ones really matter and why
You’ll learn all about:
Setting up your Ad Account – How to get started
Ad Structure – Organizational tiers within a campaign
Types of Ads – The content formats that you can run
Special Requirements - Understanding if your business applies
Defining your Goals – What do you want to achieve with your ad?
Targeting – Reaching the most relevant audience to your business
Budgeting – How much should you be spending?
Creative & Copy – Designing ads that actually work
Events Manager – How to create a Pixel
Tracking – How to set up UTM Parameters