In this step-by-step lesson, you’ll learn:

• Creating a Professional Profile – How to set up your channel

• Bio & Channel Optimization – Make your first impression count

• Image & Content Strategy – Learn what to post and why it matters

• Captions that Convert – Write like a human, sell like a pro

• Hashtag & SEO Basics – Boost your discoverability

• Linking – Work with the algorithm when steering people off the platform

• Accessibility – Make your content work for everyone

• Analytics – Which ones really matter and why