How to Edit Featured Posts on LinkedIn (Step-by-Step Guide)
If you have a LinkedIn profile, you already have access to one of the most underused pieces of digital real estate in social media marketing: the Featured section.
Most small business owners either skip it entirely or set it up once and never touch it again. But here's the thing: your Featured section is one of the first things a potential client, collaborator, or employer sees when they land on your profile. It shows up right below your About section, which means it gets prime visibility before someone even scrolls.
This guide will walk you through exactly how to add, edit, reorder, and remove featured posts on LinkedIn so your profile is always showing your best, most relevant work.
What Is the LinkedIn Featured Section?
The LinkedIn Featured section is a dedicated space on your profile where you can permanently pin your most important content. Unlike a regular LinkedIn post that gets buried in the algorithm after a few days, featured content stays visible on your profile indefinitely.
You can feature:
Posts you have already published on LinkedIn
LinkedIn Articles you have written
External links (your website, portfolio, a press mention, a product page)
Uploaded media files such as PDFs, images, or presentations
Think of it as your professional highlight reel. It lets you tell visitors exactly what you want them to know about you and your business, without relying on an algorithm to show them the right posts at the right time.
Why Small Business Owners Should Use the LinkedIn Featured Section
When someone lands on your LinkedIn profile, you have a very small window to make an impression. Research consistently shows that first impressions online happen in seconds. The Featured section gives you direct control over what those first seconds communicate.
Here are a few reasons why it matters for small business owners specifically:
It builds trust immediately. Seeing a polished link to your website, a published article, or a strong client testimonial right at the top of your profile signals credibility before a word is exchanged.
It drives traffic where you need it. Featuring a link to your services page, a free resource, or your booking page turns your profile into an active lead-generation tool rather than a passive online resume.
It showcases your expertise without you having to say a word. A well-chosen featured piece of content can do more heavy lifting than any amount of self-promotion in your bio.
It works around the clock. Your Featured section is visible to anyone who visits your profile at any time, whether or not you are actively posting that week.
How to Add a Featured Post on LinkedIn (Desktop)
Here is how to add something to your Featured section on a desktop computer:
Step 1: Go to your LinkedIn profile. Click on your profile photo or your name at the top of the LinkedIn homepage to navigate to your profile page.
Step 2: Scroll down to the Featured section. If you have never used it before, you will see a prompt or button that says "Add featured." If you already have items there, you will see your current featured cards displayed.
Step 3: Click the plus icon. In the top right corner of the Featured section, click the plus (+) icon. A dropdown menu will appear with the following options: Posts, Articles, Links, and Media.
Step 4: Choose what you want to feature. Select the type of content you want to add. If you want to feature a post you already published, click Posts. LinkedIn will pull up a list of your recent activity. Find the post, and click Add. If you want to add a link to an external page, click Links, paste in the URL, and add a title and description.
Step 5: Click Save. Your featured item will now appear in the Featured section of your profile.
How to Edit an Existing Featured Item on LinkedIn
Maybe you added something a while ago, and the title or description no longer reflects where your business is. Here is how to update it.
Step 1: Go to your profile and scroll to the Featured section.
Step 2: Hover over the card you want to edit. On desktop, when you hover over a featured card, a pencil (edit) icon will appear in the top right corner of that card.
Step 3: Click the pencil icon. A side panel will open where you can edit the title, the description, and even swap out the thumbnail image.
Step 4: Make your changes and click Save. Your updates will go live immediately.
How to Reorder Featured Items on LinkedIn
The order of your featured items matters. The first card is the most visible one, especially for anyone viewing your profile on mobile. Put your strongest, most current piece of content first.
To reorder on desktop:
Step 1: Hover over the featured card you want to move. A four-arrow drag icon will appear.
Step 2: Click and drag the card to the position you want. You can move it left or right to change the order.
Step 3: Release it in the new position. Changes save automatically.
How to Remove a Featured Item on LinkedIn
If something is outdated, no longer relevant, or simply does not represent your business well anymore, you can remove it from your Featured section.
Step 1: Hover over the featured card you want to remove.
Step 2: Click the three-dot menu that appears in the corner of the card.
Step 3: Select Remove. The item will be unpinned from your Featured section.
One important note: removing something from Featured does not delete the original post or article. It simply unpins it from that prominent spot on your profile. Your original content remains in your activity feed.
How to Edit Featured Posts on LinkedIn Mobile
The process on mobile is slightly different but still straightforward.
To edit or remove a featured item on the LinkedIn mobile app, navigate to your profile, scroll to the Featured section, and tap the pencil icon that appears next to the section heading. From there, you can manage your featured items. To reorder or remove an item, long-press on the card to bring up your options.
Best Practices for Your LinkedIn Featured Section
Now that you know how to manage the technical side, here are a few strategic tips to make the most of this section.
Keep it current. Aim to review your Featured section every couple of months. If you have been featured in a publication, completed a notable project, launched a new service, or created a piece of content you are especially proud of, add it. An outdated featured section can actually work against you if it references something that is no longer accurate or relevant.
Think like a visitor. Ask yourself: if someone landed on my profile for the first time and only had 30 seconds, what is the single most important thing I want them to see or do? Feature that first. It might be a link to book a discovery call, a testimonial post that demonstrates your results, or a video that explains what you do.
Use descriptive titles and descriptions. When you feature a link or a piece of media, you can customize the title and description that appear on the card. Do not skip this step. A clear, specific title like "Book a free 20-minute consultation" is far more compelling than a generic URL.
Mix content types. You do not have to feature only posts. A combination of a strong external link, a published article, and a client testimonial post can cover different visitor needs at once.
Limit it to three to five items. More is not necessarily better. A tight, curated selection of your best work is more impressive than a long list of items that dilutes the message.
Common Questions About the LinkedIn Featured Section
Can anyone see my Featured section?
Yes. Your Featured section is visible to anyone who views your LinkedIn profile, including people who are not connected to you.
Does featuring a post increase its reach in the feed?
No. Featuring a post on your profile does not re-circulate it in the LinkedIn feed. It simply pins it to your profile for visitors to see.
Can I feature someone else's post?
Currently, LinkedIn only lets you feature your own posts and articles. You can, however, feature an external link to content where you were quoted or mentioned.
Can I have the Featured section without a LinkedIn Premium account?
Yes. The Featured section is available to all LinkedIn users, not just Premium subscribers.
Your LinkedIn profile is working for you (or against you) every single day, even when you are not actively on the platform. Taking fifteen minutes to add, update, and organize your Featured section is one of the highest-return actions you can take for your digital presence.
If you want to watch a step-by-step video walkthrough of this entire process, check out the tutorial linked below. And if you are looking for ongoing support with your social media presence, Accountabilibuddies is a community of small business owners who want to show up consistently online without burning out. Your first month is free. The link is in the description.
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