How to Invite People to Follow Your LinkedIn Page

May 1

Inviting your LinkedIn connections to follow your business page is one of the fastest and most overlooked ways to grow your LinkedIn Page audience. As a page Admin, you can send invitations directly to your personal connections using LinkedIn's built-in invite tool, and the whole process takes just a few minutes. Here is everything small business owners need to know to do it right.

Why Should You Invite Your Connections to Follow Your LinkedIn Page?

When you first create a LinkedIn Company Page, it can feel like shouting into a void. You post consistently, but your follower count barely moves. That is because a brand-new page starts at zero visibility. No one knows it exists until they stumble across it or you actively point them there.

Inviting your personal connections changes that immediately. These are people who already know and trust you. They are your most likely early supporters, and getting them to follow your page creates a foundation of real, engaged followers. A page with a solid follower base gains traction faster, shows up better in searches, and looks more credible to new visitors.

How Do You Invite People to Follow Your LinkedIn Page?

Here is the step-by-step process:

1. Navigate to your LinkedIn Company Page. You can find it through the "For Business" icon in the top navigation bar, or by clicking on your profile and selecting your page under "Manage Pages."

2. Switch to Admin view if you are not already there.

3. Click "Invite to Follow."

4. A panel will open showing your personal first-degree connections. You can scroll through the full list or use the filters to sort by company, location, or other criteria.

5. Select the people you want to invite individually, or use "Select All" to invite everyone in the filtered list at once.

6. Click "Invite to follow."

LinkedIn sends each selected person a notification letting them know you have personally invited them to follow your page. That personal touch matters: people are far more likely to respond to an invitation from someone they know than to a generic ad.

How Many People Can You Invite to Follow Your LinkedIn Page Each Month?

LinkedIn uses a credit system for page invitations. Each page receives a set number of invite credits per month, and the total is shared across all admins. Most pages receive around 50 credits per month, though this can vary depending on your account type (Premium subscribers get more) and LinkedIn's current policies.

Here is the good news about declined invitations: if someone declines your invite, those credits are returned to your account. You are only "spending" credits on invitations that are accepted or that remain pending. So there is no penalty for inviting someone who does not follow through.

Credits reset at the start of each calendar month, giving you a fresh batch to work with.

Who Should You Prioritize Inviting?

Rather than sending all your credits at once to everyone, a little strategy goes a long way.

Start with people who are most likely to engage with your content: past clients, current clients, active referral partners, and collaborators in your industry. These are people who already understand the value of what you do. Their follows also tend to generate more interaction with your posts, which signals to LinkedIn's algorithm that your content is worth sharing.

You can also prioritize connections who work in your target industry or geographic area, people who regularly engage with your personal posts on similar topics, and anyone you are actively trying to build a relationship with professionally.

Think of the invite as a warm, low-pressure nudge. It is a way of saying, "I have a page that shares content relevant to you." Come follow along when you are ready.

What If the Invite Connections Option Is Not Showing Up?

A few things to check:

First, make sure you are set up as a page admin. Only admins have access to the invite feature. Go to "Settings" on your page, then "Admin Access" to verify your role.

Second, try accessing LinkedIn from a desktop browser. The mobile app sometimes hides or relocates features, and the invite tool is most reliably found in the desktop version.

Third, if your page is brand new, give it 24 hours. Some features take a short time to fully activate after page creation.

If you have checked all of the above and the option still is not there, LinkedIn's interface does update periodically. Try searching "Invite connections" in the LinkedIn Help Center for the most current navigation path.

FAQ

Can I invite people who are not connected to me personally on LinkedIn?

No. The invite feature is limited to your personal first-degree connections. If someone is not connected to you yet, you would need to connect with them first before inviting them to follow your page.

Will the person I invite know it came from me specifically?

Yes. LinkedIn shows your name and the page name in the invitation notification. That transparency is actually an advantage: people are more likely to follow a page when they see a familiar name attached to the invitation.

What happens to my credits if someone declines my invite?

Your credits are returned when someone declines. You can use those credits again immediately for other invitations.

Is there a limit on how many times I can invite the same person?

LinkedIn prevents you from inviting the same connection twice within a given period. If someone already follows your page or has a pending invite from you, they will not appear in your invitation list.

Does inviting connections guarantee they will follow?

No, and that is completely fine. Typical acceptance rates vary based on how warm the connection is and how relevant your page content appears. Even a modest acceptance rate on 100 invitations adds real, interested followers to your audience, and that compounds over time.

Ready to Show Up on LinkedIn More Consistently?

Growing your LinkedIn Page is only one piece of the puzzle. The bigger challenge for most small business owners is staying consistent with content week after week. That is exactly what Accountabilibuddies is designed for: it is a community of small business owners who want to show up online more consistently, with weekly accountability calls, fresh content ideas, platform tips, and a group of people who genuinely understand the juggle. Your first month is free. Learn more at https://studiomovellan.com/services/accountabilibuddies.

–Marta, Founder of Studio Movellan

Have a question about LinkedIn or another digital marketing topic you want covered? Send me a message at info@studiomovellan.com.