How to set up a Google Business Profile
If you’re not using Google Business, you’re missing out on a huge opportunity to show up in search results, attract more customers, and boost the credibility of your business.
Here's how to set up a Google Business Profile.
First, head to business.google.com. If you already have a Google account, sign in. If not, go ahead and create one.
Once you’re in, click “Manage now” to start setting up your profile.
Now, type in your business name exactly as you want it to appear on Google. If your business name is already listed, you might see it pop up—this happens if Google has auto-generated a listing for you. If you see yours, click on it! If not, just continue by typing your business name and clicking “Next.”
Next, Google will ask you to choose your business type: • Retail or storefront: If customers visit your physical location. • Service area business: If you go to customers instead of them coming to you. • Online business: If you operate fully online. Pick the one that best matches your business and click “Next.”
If you have a physical store or office, you’ll enter your business address here. But if you work remotely or serve customers in different locations, select “No” and instead add your service areas—like cities or zip codes where you operate.
Next, choose your business category. This helps Google understand what kind of business you have and match you with potential customers. Start typing a category, and Google will suggest options—select the one that fits best.
Now, add your phone number and website URL. These make it easy for customers to contact you directly from Google Search and Maps.
Verification is super important because Google won’t display your business publicly until you confirm that you’re the owner. Depending on your business type, you’ll have a few verification options:
Postcard by mail
Phone call or text
Email verification
Follow the steps to verify your business. This can take anywhere from a few minutes to a couple of weeks. While you’re waiting for verification, go ahead and fill out your profile. The more complete your profile is, the higher your chances of showing up on Google Search & Maps. Once you’re verified, your profile goes live!
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