How To Use Google Campaign URL Builder

Running ads but not sure where your traffic is coming from? Today, I’m walking you through how to use the Google Campaign URL Builder, a free tool that helps you track exactly which campaigns, platforms, or posts are driving clicks to your website.

First go to ga-dev-tools.google/campaign-url-builder/

Now fill in the fields:

  • Website URL – this is the page you’re linking to

  • Campaign Source: where the traffic is coming from

  • Campaign Medium: the type of marketing effort

  • Campaign Name: the name of your campaign

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