Running ads but not sure where your traffic is coming from? Today, I’m walking you through how to use the Google Campaign URL Builder, a free tool that helps you track exactly which campaigns, platforms, or posts are driving clicks to your website.
First go to ga-dev-tools.google/campaign-url-builder/
Now fill in the fields:
Website URL – this is the page you’re linking to
Campaign Source: where the traffic is coming from
Campaign Medium: the type of marketing effort
Campaign Name: the name of your campaign
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