the blog
The small business owner’s go-to resource for all things digital marketing, social media, SEO, and more!
How To Test Out Trial Reels
Here's how to test out if Instagram's Trial Reels might be worthwhile to use for experimenting with your content.
How To Delete an Instagram Repost
Do you accidentally hit the Reposts button all the time now? I do! If you've ever accidentally reposted something on Instagram, don't worry. I'm going to walk you through how to delete an Instagram Repost in just a few quick steps.
How To Link Reels on Instagram
Have you ever done a video series or Part 1 and 2 video on Instagram Reels? Instagram now allows you to link to another Reel in the app, so that you can easily connect sequential or relevant content for your audience.
How To Add Alt Text on Instagram
Want to make your Instagram posts more accessible and improve your SEO at the same time? Let's talk about how to add Alt Text to your Instagram posts.
How To Add Closed Captions on Instagram
While it's important to use Closed Captions on all your social media video content, today I’m going to show you how to turn on Closed Captions on Instagram Stories and Reels.
How To Favorite Accounts on Instagram
Today, I’m showing you how to favorite accounts on Instagram so that you see more of the content you actually care about… and less of the random stuff that clogs your feed.
How To Tag Locations on Instagram
Today’s tip might seem small, but it can boost the visibility of your business: how to tag a location on your Instagram post, and what to do if your business or location isn’t showing up.
How To Repost Older Content to Trial Reels
Trial Reels are a tool to help reach non-followers on Instagram. Here's how you can repost pieces of existing content to Trial Reels, to have your past high-performing Reels reach even further.
How To Create Trial Reels on Instagram
I don't think enough people are using Trial Reels on Instagram. Trial Reels push your content out to non-followers, so that you can A/B test a piece of content and/or actively reach new audiences.
How to Build Visibility Fast on a New Instagram Account
Today, we're talking about collaboration tagging on Instagram, specifically how to use it effectively when you're launching a new business account and you want to build visibility fast.
How to Auto-Post from Instagram to Pinterest
I'm showing you how to connect your Instagram account to Pinterest – a simple but insightful way to test drive whether Pinterest might be a worthwhile platform for your business.
How to Set Up URL Parameters for Meta Ads
URL parameters are little tags you can add to the end of your website, links that help you track where your traffic is coming from. For example, if you're running more than one ad, URL parameters can show you which one is actually sending people to your site and converting.
Should you verify your social media profiles?
With Meta's new parameters for profile verification, many people are asking if they should pay for a blue check. But there are a few things to consider before you do…
How to get your Instagram account suggested to others
Do you know if your Instagram account is being suggested to other users who follow similar accounts? Here's how to help potentially expand your following.
How to switch Instagram Account Types
Are you looking to switch your Instagram from a Personal account to a Business or Creator account?
Podcast: Small Business Break-Through
In this episode of the Small Business Podcast, Marta de Movellan, founder of Studio Movellan, shares insights into how her company supports small businesses with digital marketing.
How to show your location on your Instagram profile
If your business has a physical location or you serve a specific area, you should toggle on your location on your Instagram profile so you don't have to take up any of the characters in your bio with this information.
How to archive content on Instagram
Don't delete your Instagram posts! Since Instagram's algorithm currently prioritizes engagement, deleting content can affect your data and lead to worse results. Archive your posts instead so you can keep all the post's engagement data, including likes, comments, shares, etc.
How to get your Instagram account suggested
Do you know if your Instagram account is being suggested to other users? Toggling on this feature suggests your account to other users who follow similar accounts based on content, niche, keywords, style, location, etc. It's essentially providing free exposure and can help boost your growth.
How to repost to Threads from Instagram
Did you know that you can repost your Instagram content to Threads? By cross-posting you not only save time, but can reach multiple audiences at once. Here's how to do it!