the blog
The small business owner’s go-to resource for all things digital marketing, social media, SEO, and more!
How to Adjust Your Instagram Algorithm
Instagram's "Your Algorithm" feature lets you see and edit the topics shaping your Feed, Reels, and Explore. Here's where to find it and how to use it.
What Is Flodesk Studio? A First Look at the New AI Email Design Tool
Flodesk Studio turns what you want to say into a beautifully on-brand email in seconds, then sends from Flodesk or exports to Flodesk, Mailchimp, Kit, or any other email service provider. In this video, I walk through the backend setup, show how the brand import works, build a real email from a prompt, and export it two ways so you can see exactly how it fits into your workflow. It's in beta, so it's free for now - try it out!!
How to Turn Off Muse Image AI on Instagram
Meta just rolled out a new feature called Muse Image that lets other people @-mention your public Instagram account and use your photos to generate AI images — without asking or notifying you. If your account is public, this setting is already turned on by default. And turning it off now only prevents future use. It won't undo anything already created before you flip the switch. So the sooner you do this, the better!
How to Use Instagram's Multiple Captions Feature on Carousel Posts
Instagram just rolled out a brand new feature that allows you to add a separate caption to every single slide in a carousel post. This will be an amazing tool for building more storytelling into your post captions.
Why "I Don't Have Time for Social Media" Is Actually a Systems Problem (Not a Time Problem)
Social media consistency for small business owners is not about posting every day. It is about having a reliable system that removes the decision-making from the process.
How To Create Trial Reels on Instagram (And Why Small Business Owners Should Use Them)
If you have a smaller Instagram account, you should be using Trial Reels. Trial Reels push your content out to non-followers, so that you can A/B test a piece of content and/or actively reach new audiences.
What Is Instagram Instants and How Do You Turn It Off?
Instagram just launched a brand new feature called Instants, and I'm going to break down what it actually is, make a case for why you might want to keep it, and then show you exactly how to turn it off if you decide it's not for you.
How to Use Instagram DMs to Build Real Connections with Customers
While everyone is chasing followers and trying to go viral, the businesses that are actually converting on Instagram are doing something a lot quieter. They're having real conversations in their DMs. Here's how to engage on DMs to help turn a casual Instagram lurker into a paying customer.
How To Turn Instagram Highlights into Reels
So you spent all that time making Instagram Stories... and now they're just sitting in your Highlights where barely anyone sees them. Turning Story Highlights into Reels means getting your content into Instagram's most discoverable format.
How To Use Saved Replies on Instagram
Are you typing the same Instagram reply over and over again? Answering DMs about pricing, availability, or how to book? There's a faster way, and it's built right into Instagram. Here's how to use Saved Replies on Instagram, so you can save time, stay consistent, and respond to inquiries more efficiently.
How To Find Trending Audio on Instagram
If you're posting Reels on Instagram and wondering how everyone else seems to magically find trending audio, here are two different ways to help your content get seen.
How To Link Reels on Instagram
If you regularly reference other pieces of content in your Reels, you can now link your Reel to one that you've already posted! Here's how to link Reels or link to other accounts on Instagram.
How To Tweak Your Algorithm on Instagram
Instagram just announced that you can now have more control over what the algorithm feeds you. Here’s how to find and tweak Your Algorithm!
How To Disable Auto Dubbing on Instagram
Are you tired of seeing auto-translations or dubbed audio on Instagram Reels? If you dislike inaccurate translations and dubbed voices, here's how to turn off Meta AI auto-dubbing so your content doesn't show up that way for others.
How To Get Meta Verified
Now that Meta Verified claims subscribing might give your SEO a boost, I've decided to test it out. Here's how to upgrade your Instagram account to Meta Verified.
How To Test Out Trial Reels
Here's how to test out if Instagram's Trial Reels might be worthwhile to use for experimenting with your content.
How To Delete an Instagram Repost
Do you accidentally hit the Reposts button all the time now? I do! If you've ever accidentally reposted something on Instagram, don't worry. I'm going to walk you through how to delete an Instagram Repost in just a few quick steps.
How To Link Reels on Instagram
Have you ever done a video series or Part 1 and 2 video on Instagram Reels? Instagram now allows you to link to another Reel in the app, so that you can easily connect sequential or relevant content for your audience.
How To Add Alt Text on Instagram
Want to make your Instagram posts more accessible and improve your SEO at the same time? Let's talk about how to add Alt Text to your Instagram posts.
How To Add Closed Captions on Instagram
While it's important to use Closed Captions on all your social media video content, today I’m going to show you how to turn on Closed Captions on Instagram Stories and Reels.
