the blog
The small business owner’s go-to resource for all things digital marketing, social media, SEO, and more!
What Is Instagram Instants and How Do You Turn It Off?
Instagram just launched a brand new feature called Instants, and I'm going to break down what it actually is, make a case for why you might want to keep it, and then show you exactly how to turn it off if you decide it's not for you.
How to Set Up a Google Calendar Booking Page
Did you know Google Calendar has a built-in booking page that lets clients schedule time with you directly, with no need to pay for a third-party scheduling app like Calendly?
How to Invite People to Follow Your LinkedIn Page
You can have the greatest LinkedIn Business Page in the world, but if nobody's following it, nobody is seeing your content. Here's how to invite your own LinkedIn connections to follow your page and add your team members as admins so they can invite their connections, too.
What Is Google Workspace Intelligence? A Guide for Small Business Owners
If you use Google Workspace for your business, you may have gotten an email from Google this week about something called Workspace Intelligence. Here's how to turn off the default settings.
How to Use Instagram DMs to Build Real Connections with Customers
While everyone is chasing followers and trying to go viral, the businesses that are actually converting on Instagram are doing something a lot quieter. They're having real conversations in their DMs. Here's how to engage on DMs to help turn a casual Instagram lurker into a paying customer.
How to Review Your LinkedIn Data Privacy Settings (And What to Actually Turn Off)
Most people never think about their LinkedIn settings. But if you haven't looked at their Data Privacy section recently, there are a few things in there that are worth noting. Here are the LinkedIn Data Privacy settings that actually matter and what's recommended for each one.
How to Use Pinterest's New "Promote a Pin" Feature (And Why Small Business Owners Should Pay Attention)
Pinterest just launched a brand new feature called Promote a Pin, and it's a game-changer for small business owners. In this tutorial, I'll walk you through how to use it to get your content in front of more people without setting up a complicated ad campaign.
How To Add a Quiz to a YouTube Video
YouTube just rolled out a super cool feature: you can now add an interactive quiz to your video. And the coolest part? You can add it to videos you've already published. Here's how to add a quiz to a YouTube video.
How To Turn Instagram Highlights into Reels
So you spent all that time making Instagram Stories... and now they're just sitting in your Highlights where barely anyone sees them. Turning Story Highlights into Reels means getting your content into Instagram's most discoverable format.
How To Access Your Google Business Profile
A Google Business Profile is a free listing that controls how your business appears across Google Search and Google Maps. Here's how to find it, edit it, and add another person to help you manage it.
How To Use Meta Ad Library
The Facebook Ad Library lets you see every ad your competitors are running. Here's how small business owners can use it to market smarter.
How To Request Google Reviews Properly
Google is cracking down on unusual review activity and incentivized reviews, and a lot of businesses are feeling it. Here's how to find your official Google review link so you can request reviews the right way, stay compliant, and protect your rankings.
How To Use Saved Replies on Instagram
Are you typing the same Instagram reply over and over again? Answering DMs about pricing, availability, or how to book? There's a faster way, and it's built right into Instagram. Here's how to use Saved Replies on Instagram, so you can save time, stay consistent, and respond to inquiries more efficiently.
How To Add a Custom YouTube Playlist Thumbnail
Thumbnails are among the most important components of success on YouTube. Here's how to add a custom thumbnail to your YouTube playlist!
How To Find Trending Audio on Instagram
If you're posting Reels on Instagram and wondering how everyone else seems to magically find trending audio, here are two different ways to help your content get seen.
How To Adjust Your Webcam Settings on Mac
If your videos look flat or shadowy, or if you don't have access to a good natural light source, the problem probably isn't your camera; it's your webcam settings. Here's how to adjust a few settings on your Mac so your videos look more polished.
How To Link Reels on Instagram
If you regularly reference other pieces of content in your Reels, you can now link your Reel to one that you've already posted! Here's how to link Reels or link to other accounts on Instagram.
How To Find LinkedIn Competitor Insights
If you have ever wondered how your competitors are growing on LinkedIn, what content is working for them, and how you stack up, LinkedIn actually gives you this data for free. Here's how to find LinkedIn Competitor insights.
How To Add Multiple Locations to a Facebook Page
If your business operates in more than one location and you only have one address showing on Facebook, you are missing visibility and local SEO opportunities. Here's how to add multiple location addresses to a Facebook business page. We are focusing specifically on Facebook business pages with more than one physical location, office, or storefront.
How To Update the Copyright Year on Your Website
It's one of those small details that's easy to overlook, but having an outdated copyright year can make your site feel neglected or out of date, especially if you're a small business owner. Here's how to update your website footer on Squarespace.