Podcast: Small Business Break-Through
In this episode of the Small Business Podcast, Marta de Movellan, founder of Studio Movellan, shares insights into how her company supports small businesses with digital marketing.
How to mirror your iPhone on Mac desktop
Did you know you can present your iPhone on your Mac desktop?! This has been amazingly helpful during The Social School lessons for demonstrating certain features on social media platforms that are only available on the app version.
How to update your website copyright year
While many people will argue that the copyright date on your website footer isn't that important, having the current year shows that you actively maintain your website. Here's how to do it on Squarespace.
How to create a clickable email signature
A graphic or image as part of your email signature can act as a mini marketing tool within every email you send, creating brand awareness. It's ideal to have this graphic be clickable so that you can either traffic to your site or have people more easily engage via email. Here's how to do it in Gmail.
How to add an Admin to Squarespace
If you've ever needed help with your Squarespace website - whether it's to make updates, improve metadata for SEO, or maybe even have someone look at your analytics, you might need to grant someone access to the backend.
Interview: CanvasRebel
Today we’d like to introduce you to Marta de Movellan
Hi Marta, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
How to add an Admin to a Google Business Profile
Google Business is the platform I see people have the most issues with, and it's one of the most critical for a small business! Here's how to add an Admin to have someone help you out with making changes.
How to set up a Google Voice phone number
If you need a separate phone line for your business but need to keep costs low, you should check out Google Voice.
How to set up an alias email address on Gmail
If you’re a small business owner and want to create a separate email address like info@, support@, or admin@, but you’re still a solopreneur and need to be able to check that account - you might want to set up that email address as an alias.
How to record audio for a voiceover
If you want to record a separate audio track to lay over a video or screen recording as a voiceover, here's an easy way to do it on your iPhone.
How to show your location on your Instagram profile
If your business has a physical location or you serve a specific area, you should toggle on your location on your Instagram profile so you don't have to take up any of the characters in your bio with this information.
How to archive content on Instagram
Don't delete your Instagram posts! Since Instagram's algorithm currently prioritizes engagement, deleting content can affect your data and lead to worse results. Archive your posts instead so you can keep all the post's engagement data, including likes, comments, shares, etc.
How to create a Google Business Profile
Did you know that you can create a Google Business profile, even if you don't have a physical location? It can help small business owners show up more prominently in local search results, collect and respond to customer reviews to build credibility, share your contact information and hours, and build brand awareness.
How to get your Instagram account suggested
Do you know if your Instagram account is being suggested to other users? Toggling on this feature suggests your account to other users who follow similar accounts based on content, niche, keywords, style, location, etc. It's essentially providing free exposure and can help boost your growth.
How to repost to Threads from Instagram
Did you know that you can repost your Instagram content to Threads? By cross-posting you not only save time, but can reach multiple audiences at once. Here's how to do it!
How to change the thumbnail on a YouTube Playlist
Since YouTube auto-sets the thumbnail on a Playlist, you may want to change it so that it matches the content and reflects your branding. Here's how to do it!
How to change your Instagram account type
Do you know what type of Instagram account you have? As a small business owner, it might be worthwhile to switch to a Business or Creator account if you haven't already. Here's how to do it!
How to add Alt Text in Canva
Adding alt text during your design process in Canva is a great way to ensure that you add this data to your images, just in case you forget to do it later! Here's how to do it.
How to remove extra profile sections on Facebook
Extra sections on the Facebook Page for your business – like Sports, Movies or TV Shows – can seem unprofessional (unless it's relevant to your business!) Here's how to remove them for a cleaner look.
Interview: Voyage Austin
Today we’d like to introduce you to Marta de Movellan
Hi Marta, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started my career in Marketing at Sotheby’s auction house in London while I was writing my Master’s Dissertation. While I was there, the 2008 financial crash hit…