URL parameters are little tags you can add to the end of your website, links that help you track where your traffic is coming from. For example, if you're running more than one ad, URL parameters can show you which one is actually sending people to your site and converting.

With Meta's new parameters for profile verification, many people are asking if they should pay for a blue check. But there are a few things to consider before you do…

A common issue I see with my clients is sharing contacts and customer information between different platforms. You want to make sure that your CRM, your invoicing software, and your email marketing platform all have the same data without having to update it manually.

If you are a small business owner using YouTube to grow your brand, you know how valuable engagement can be. But what happens when spam and offensive comments start showing up on your channel? Here's where content moderation comes in.

Does your website have a meta description? Meta descriptions are a short, descriptive summary of a webpage's content, appearing below the title in search engine results pages (SERPs), and they can help increase organic traffic to your site.

WhatsApp Business is a free tool for managing customer messages, automating responses, and even has the option to set up a mini storefront that showcases your products or services.

If you’re not using Google Business, you’re missing out on a huge opportunity to show up in search results, attract more customers, and boost the credibility of your business.

Claiming your accounts on Pinterest is important because that means any content from your Instagram or your website, as long as you have a claimed account, will be attributed to your business.

Pinterest is a fantastic way to expand your reach and engage with a broader audience, especially if you have an e-commerce business. Having a Business Account means access to analytics, the ability to run ads, and features like Rich Pins.

A Facebook Business Page can help you reach more customers and build brand awareness. Here's how to create one.

Do you know if your Instagram account is being suggested to other users who follow similar accounts? Here's how to help potentially expand your following. 

Are you starting a new business or maybe work for an existing business without a Company Page on LinkedIn? Here's how to create one.

Are you looking to switch your Instagram from a Personal account to a Business or Creator account?

In this episode of the Small Business Podcast, Marta de Movellan, founder of Studio Movellan, shares insights into how her company supports small businesses with digital marketing.

Did you know you can present your iPhone on your Mac desktop?! This has been amazingly helpful during The Social School lessons for demonstrating certain features on social media platforms that are only available on the app version.

While many people will argue that the copyright date on your website footer isn't that important, having the current year shows that you actively maintain your website. Here's how to do it on Squarespace.

A graphic or image as part of your email signature can act as a mini marketing tool within every email you send, creating brand awareness. It's ideal to have this graphic be clickable so that you can either traffic to your site or have people more easily engage via email. Here's how to do it in Gmail.

If you've ever needed help with your Squarespace website - whether it's to make updates, improve metadata for SEO, or maybe even have someone look at your analytics, you might need to grant someone access to the backend.

Today we’d like to introduce you to Marta de Movellan

Hi Marta, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.

Google Business is the platform I see people have the most issues with, and it's one of the most critical for a small business! Here's how to add an Admin to have someone help you out with making changes.