the blog
The small business owner’s go-to resource for all things digital marketing, social media, SEO, and more!
How to tell if your website has meta descriptions
Does your website have a meta description? Meta descriptions are a short, descriptive summary of a webpage's content, appearing below the title in search engine results pages (SERPs), and they can help increase organic traffic to your site.
How to set up a WhatsApp Business account
WhatsApp Business is a free tool for managing customer messages, automating responses, and even has the option to set up a mini storefront that showcases your products or services.
How to set up a Google Business Profile
If you’re not using Google Business, you’re missing out on a huge opportunity to show up in search results, attract more customers, and boost the credibility of your business.
How to set up claimed accounts on Pinterest
Claiming your accounts on Pinterest is important because that means any content from your Instagram or your website, as long as you have a claimed account, will be attributed to your business.
How to create a Pinterest Business account
Pinterest is a fantastic way to expand your reach and engage with a broader audience, especially if you have an e-commerce business. Having a Business Account means access to analytics, the ability to run ads, and features like Rich Pins.
How to create a Facebook Business Page
A Facebook Business Page can help you reach more customers and build brand awareness. Here's how to create one.
How to get your Instagram account suggested to others
Do you know if your Instagram account is being suggested to other users who follow similar accounts? Here's how to help potentially expand your following.
How to create a Company Page on LinkedIn
Are you starting a new business or maybe work for an existing business without a Company Page on LinkedIn? Here's how to create one.
How to switch Instagram Account Types
Are you looking to switch your Instagram from a Personal account to a Business or Creator account?
Podcast: Small Business Break-Through
In this episode of the Small Business Podcast, Marta de Movellan, founder of Studio Movellan, shares insights into how her company supports small businesses with digital marketing.
How to mirror your iPhone on Mac desktop
Did you know you can present your iPhone on your Mac desktop?! This has been amazingly helpful during The Social School lessons for demonstrating certain features on social media platforms that are only available on the app version.
How to update your website copyright year
While many people will argue that the copyright date on your website footer isn't that important, having the current year shows that you actively maintain your website. Here's how to do it on Squarespace.
How to create a clickable email signature
A graphic or image as part of your email signature can act as a mini marketing tool within every email you send, creating brand awareness. It's ideal to have this graphic be clickable so that you can either traffic to your site or have people more easily engage via email. Here's how to do it in Gmail.
How to add an Admin to Squarespace
If you've ever needed help with your Squarespace website - whether it's to make updates, improve metadata for SEO, or maybe even have someone look at your analytics, you might need to grant someone access to the backend.
Interview: CanvasRebel
Today we’d like to introduce you to Marta de Movellan
Hi Marta, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
How to add an Admin to a Google Business Profile
Google Business is the platform I see people have the most issues with, and it's one of the most critical for a small business! Here's how to add an Admin to have someone help you out with making changes.
How to set up a Google Voice phone number
If you need a separate phone line for your business but need to keep costs low, you should check out Google Voice.
How to set up an alias email address on Gmail
If you’re a small business owner and want to create a separate email address like info@, support@, or admin@, but you’re still a solopreneur and need to be able to check that account - you might want to set up that email address as an alias.
How to record audio for a voiceover
If you want to record a separate audio track to lay over a video or screen recording as a voiceover, here's an easy way to do it on your iPhone.
How to show your location on your Instagram profile
If your business has a physical location or you serve a specific area, you should toggle on your location on your Instagram profile so you don't have to take up any of the characters in your bio with this information.