the blog
The small business owner’s go-to resource for all things digital marketing, social media, SEO, and more!
How to add an Admin to a Google Business Profile
Google Business is the platform I see people have the most issues with, and it's one of the most critical for a small business! Here's how to add an Admin to have someone help you out with making changes.
How to set up a Google Voice phone number
If you need a separate phone line for your business but need to keep costs low, you should check out Google Voice.
How to set up an alias email address on Gmail
If you’re a small business owner and want to create a separate email address like info@, support@, or admin@, but you’re still a solopreneur and need to be able to check that account - you might want to set up that email address as an alias.
How to record audio for a voiceover
If you want to record a separate audio track to lay over a video or screen recording as a voiceover, here's an easy way to do it on your iPhone.
How to show your location on your Instagram profile
If your business has a physical location or you serve a specific area, you should toggle on your location on your Instagram profile so you don't have to take up any of the characters in your bio with this information.
How to archive content on Instagram
Don't delete your Instagram posts! Since Instagram's algorithm currently prioritizes engagement, deleting content can affect your data and lead to worse results. Archive your posts instead so you can keep all the post's engagement data, including likes, comments, shares, etc.
How to create a Google Business Profile
Did you know that you can create a Google Business profile, even if you don't have a physical location? It can help small business owners show up more prominently in local search results, collect and respond to customer reviews to build credibility, share your contact information and hours, and build brand awareness.
How to get your Instagram account suggested
Do you know if your Instagram account is being suggested to other users? Toggling on this feature suggests your account to other users who follow similar accounts based on content, niche, keywords, style, location, etc. It's essentially providing free exposure and can help boost your growth.
How to repost to Threads from Instagram
Did you know that you can repost your Instagram content to Threads? By cross-posting you not only save time, but can reach multiple audiences at once. Here's how to do it!
How to change the thumbnail on a YouTube Playlist
Since YouTube auto-sets the thumbnail on a Playlist, you may want to change it so that it matches the content and reflects your branding. Here's how to do it!
How to change your Instagram account type
Do you know what type of Instagram account you have? As a small business owner, it might be worthwhile to switch to a Business or Creator account if you haven't already. Here's how to do it!
How to add Alt Text in Canva
Adding alt text during your design process in Canva is a great way to ensure that you add this data to your images, just in case you forget to do it later! Here's how to do it.
How to remove extra profile sections on Facebook
Extra sections on the Facebook Page for your business – like Sports, Movies or TV Shows – can seem unprofessional (unless it's relevant to your business!) Here's how to remove them for a cleaner look.
Interview: Voyage Austin
Today we’d like to introduce you to Marta de Movellan
Hi Marta, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started my career in Marketing at Sotheby’s auction house in London while I was writing my Master’s Dissertation. While I was there, the 2008 financial crash hit…
How to close down a Google Business Profile
You might need to close down a Google Business profile because your location is closing or moving, or it's an old account where you don't actually have a location there. Here's how to do it!
How to create a QR code
A QR code can be a great way to direct people—whether you use it on a business card to direct people to your website, or your office front desk to share your wifi login.
How to turn off reactions on video calls
Have you ever had balloons or a thumbs-up sign pop up on your screen during a video call? It’s actually an Apple feature and here’s how to turn it off.
How to turn on notifications on a Google Doc
Do you share Google Docs and Sheets with your colleagues that are constantly being updated? Here’s how to set up email notifications to know when someone edits a document!
How to clear your web browser history
Clearing your web browser history is good for your computer’s security and performance, and it can give a better picture of where your site ranks (if you don’t use Google Search Console).
How to create an ‘add to calendar’ link
You can create a link so that someone else can add YOUR event to their Google Calendar. Learn how to do this before promoting your next event!
